Information Architecture That Clicks
Run open card sorts to uncover how users naturally group features, then validate with tree tests. Track findability, path confidence, and success time. A lightweight remote test can expose misplaced items fast. Share your latest test result, and we’ll interpret whether depth or labels are to blame.
Information Architecture That Clicks
Choose labels that describe outcomes, not internal jargon. ‘Payments’ beats ‘Billing Operations’ when the goal is clear. Pair icons with text to reduce ambiguity. We once saw a 19% lift by renaming ‘Catalog’ to ‘Courses.’ Tell us a label you’re debating, and we’ll weigh clarity versus brevity.